“Diffusion of innovations theory was formalized by Everett Rogers in a 1962 book called Diffusion of Innovations. Rogers stated that adopters of any new innovation or idea could be categorized as innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%), based on a bell curve. Each adopter’s willingness and ability to adopt an innovation would depend on their awareness, interest, evaluation, trial, and adoption. Some of the characteristics of each category of adopter include:

innovators - venturesome, educated, multiple info sources, greater propensity to take risk
early adopters - social leaders, popular, educated
early majority - deliberate, many informal social contacts
late majority - skeptical, traditional
laggards - neighbours and friends are main info sources, fear of debt.”

I visit this neighborhood not just to keep up with an old friend, but also to hear about the things I don’t know about yet that are coming my way. Thanks, Ned.

Personally, I’m a card-carrying member of the early majority. Let the innovators and early adopters do the heavy lifting, but still be able to feel superior to the late majority and laggards. So I guess that makes me lazy and vain.